Future garage's USP?

Future Garage Music Discussion, Debate, Appreciation etc..

Re: Future garage's USP?

Postby 3za » Mon Feb 14, 2011 3:39 am

It's the future :D
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Re: Future garage's USP?

Postby Blackdown » Mon Feb 14, 2011 12:41 pm

Original Face wrote: A word of caution, though. I think it’s telling that both the above examples take elements of garage and mash them together with elements from (mostly) more recent sounds (Grime, ‘wonky’, purple wow). The question to my mind is how much mileage there is in doing that. After all, Grime derived from garage in the first place, and the ‘purple’ sound is a form of dubstep, which is another of garage’s descendants. At some point we are bound to run out of compelling and novel combinations because the genres are so closely related. 'What then?' is what interests me.


well, while i'm always wary of scenes that cannibalize themselves, like the "Wormhole generation" in d&b who made d&b having heard nothing of jungle before Ed Rush & Optical's somewhat focused "wormhole" LP. but i think mutations of garage, 2step, grime, purple and uk funky can and are pretty fruitful, as there is sufficient distance between them to find new ground.

But i'm sure everyone will always be open to completely new good ideas too, should they come along. everyone's looking for the "what then?", that's the holy grail.
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Re: Future garage's USP?

Postby ToneBox » Mon Feb 14, 2011 1:05 pm

what is purple?
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Re: Future garage's USP?

Postby slowpokecity » Mon Feb 14, 2011 7:16 pm

ToneBox wrote:what is purple?


it was originally used to describe the dubstep/grime sound coming out of bristol, Guido, Gemmy, Joker etc.

but pretty much most grime sounds like that now.
Last edited by slowpokecity on Tue Feb 15, 2011 6:16 am, edited 1 time in total.
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Re: Future garage's USP?

Postby Whyrez » Mon Feb 14, 2011 8:19 pm

OoOoOoOo... :shock: This thread is a downer... Stay away! [Unsubscribes]
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Re: Future garage's USP?

Postby Dellity » Sun May 27, 2012 9:30 am

More than a year on, and unfortunatley (IMO), some of the points mentioned in this thread have come to fruition....
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Re: Future garage's USP?

Postby anexpresso » Sun May 27, 2012 4:11 pm

Dellity wrote:More than a year on, and unfortunatley (IMO), some of the points mentioned in this thread have come to fruition....


which ones?
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Re: Future garage's USP?

Postby ljp » Tue May 29, 2012 9:28 pm

For me, it's like wanting to make UKG again, but this time adding influences from years that have gone by since the originals. That way, future garage, will always be future, think the future part of the genre name should be more of an idea than an actual measure meant of time or what have ya.

Future = Tomorrow, and tomorrow never comes. Forever changing, forever living, forever expanding, or some hippie bollocks like that :)
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Re: Future garage's USP?

Postby Stealth Elf » Tue May 29, 2012 9:55 pm

ljp wrote:Future = Tomorrow, and tomorrow never comes. Forever changing, forever living, forever expanding, or some hippie bollocks like that :)


Innit man. Forward thinking.
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Re: Future garage's USP?

Postby Whyrez » Wed May 30, 2012 1:49 pm

One shout is that it's post-dubstep ukg, so the usp has to initially be for a niche market, the one that got pissed off when dubstep lost its soul & swing. But, of course it is Garage so you can also target those that just miss a big Garage scene. From there into mass appeal the usp will be that 'indie scene cool goes big' thing...

Sounds so clinical discussing marketing in this scene lol, has to be though!
Last edited by Whyrez on Wed May 30, 2012 7:47 pm, edited 3 times in total.
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Re: Future garage's USP?

Postby Whyrez » Wed May 30, 2012 7:40 pm

slowpokecity wrote:it's just bass music you can skank out too, something we've needed to go back to for a long time.

but at the same time its composition on par with (imo) classical symphonies, if you sit down and listen to a well-produced FG track you can digest it properly and appreciate everything thats going on.


It's interesting I've started seeing more of this sort of separation of music lately since reading Mike Skinner's book... He is quite keen on the separate concepts of 'club' music and 'home-listening' music. Essentially he may have been the first UKG producer to actually take the music back to a home environment. :shock:

Not really questioning whether the concept of separate music for the dancefloor to home-listening music should be something that should be thought of that way, obviously there's going to be cross-overs... But it's definitely an area of potential debate for FG especially, we've definitely got a very separate couple of scenes stemming between exactly those two concepts, dancefloor and home listening...

[Sorry if that's not overly well written, I was brainstorming as I spoke :ugeek: Might be to be edited :lol:]
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Re: Future garage's USP?

Postby Whyrez » Wed May 30, 2012 7:44 pm

Original Face wrote:The question to my mind is how much mileage there is in doing that. After all, Grime derived from garage in the first place, and the ‘purple’ sound is a form of dubstep, which is another of garage’s descendants. At some point we are bound to run out of compelling and novel combinations because the genres are so closely related. 'What then?' is what interests me.


That is interesting! The same could be said for music in general though, it's always going to evolve with technology and I guess every 'ology' there is at the times the music is being made (psychology, sociology, economy etc.) - To some extent music must reflect the current time, other than through the technology of the time...

Essentially though, I guess there are limitations, but that's what keeps it music instead of it becoming interesting noise...
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Re: Future garage's USP?

Postby garethom » Tue Jun 12, 2012 7:59 pm

Why does it need a USP, or all this worrying over what sounds like what, or how a scene has gone. Make what you want to make, listen to what you want to listen to, and who gives a fuck if it sounds like somebody else or isn't different enough from another genre as long as you're enjoying listening to it.
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Re: Future garage's USP?

Postby Indica » Sun Jun 24, 2012 11:21 am

garethom wrote:Why does it need a USP, or all this worrying over what sounds like what, or how a scene has gone. Make what you want to make, listen to what you want to listen to, and who gives a fuck if it sounds like somebody else or isn't different enough from another genre as long as you're enjoying listening to it.


well said haha
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